By Josh Goldie, Senior Account Executive

Taking place across all of Manchester this week is the first ever Digital City Festival from Don’t Panic and Prolific North. This five-day event celebrates the innovation and creativity found in the North of England, with several high-profile companies involved in the technology industry attending – including SkyParlour. As a Manchester-based FinTech PR agency, we want to support the efforts in our region to develop the industry and push the local economy with new initiatives.

We aren’t the only ones with this goal in mind, of course. The Digital City Festival is being backed by some big names from the Manchester region, such as global fashion retailer and financial Unicorn Boohoo, as well as the mayor of Greater Manchester, Andy Burnham. Andy – along with Jo Graham, CIO of Boohoo, Patrick Gormley from lead festival sponsor Capita Consulting and festival director Martyn Collins, opened the event at the start of the week at a private event that we were invited to.

The event was great. It was clear that the four speakers had a lot of passion for the Digital City Festival and its goal of pushing the North of England as a leading innovator of digitalisation and decarbonisation. Much was discussed on the topic of going green and pushing Manchester to be a zero-carbon city by 2038. Andy and Martyn desired to see decarbonisation and digitalisation evolve simultaneously across the region and that Digital City Festival would play a role in supporting this.

Digital City Festival is also aiming to inspire the next generation to believe in digital. Andy discussed his desire to see local children be inspired by the exciting opportunities in Manchester and the North. To have them look up at the skyscrapers in the city centre and believe that they can be a part of the growing technology industry. Capita Consulting and Boohoo are also making strides to support this, looking to recruit for exciting opportunities at the festival and through other Manchester-based recruitment initiatives, such as the Greater Manchester Academics and Careers (GMAC) service.

The North of England is well-positioned to lead technological evolution and the Digital City Festival will demonstrate this. We’re going to be in the thick of the action – come visit us at Stand #142 at the Digital City Expo on Wednesday 11th and Thursday 12th March.

Registration to the event is free and can be done on the Digital City Festival website. We look forward to seeing you!