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Case Study
ONPEX – Making Noise In The Competitive Payments Landscape

The Challenge:

 

In the saturated and competitive world of payments it is often well-known brands with big budgets such as Mastercard and Barclays, or VC backed Silicon Valley-style start-ups that grab the headlines.

 

As a self-funded cloud payment solution provider relatively new to the market, ONPEX’s goal is to make payments simple, automated and transparent and more critically make an impact on the market quickly.

 

ONPEX enlisted SkyParlour for our international expertise in payments and eCommerce, following a recommendation by the CEO of the Electronic Transaction Association. ONPEX wanted to quickly and successfully communicate its value as a provider of simple, automated and transparent payments to potential clients across the world.

 

ONPEX had endured poor PR experiences prior to their relationship with SkyParlour and so we had an immediate challenge of demonstrating not just our value but the value of PR as a whole.

 

The Strategy 

 

To successfully increase ONPEX’s business profile in the payments sector and to influence the thought process of potential customers and advocates, SkyParlour created a strategic and tailored PR campaign. To achieve the desired results, SkyParlour crafted a consistent flow of press releases, thought leadership pieces, white papers, award wins as well as new product announcements in order to communicate the uniqueness of ONPEX’s solution to both the media and the industry.

 

Throughout the continual stream of content, SkyParlour ensured ONPEX’s unique brand message of simplicity. Automation and transparency was at the forefront of the campaign to successfully position ONPEX as a leader in their field.

 

“ SkyParlour are the catalyst to succeed in payments. Bringing the right connections,  knowledge and professionalism to grow your voice in the industry and develop your brand.“

 

The Results 

 

First and foremost, the SkyParlour team are now trusted advisers and partners of ONPEX. For any question regarding marketing, PR, company profile or reputation, we are the first call ONPEX makes.

 

Our relationship has been built upon strategic counsel drawn from our wealth of industry knowledge and experience. And we have used this to map out a route for growth for ONPEX and help them navigate it.

 

– Well over 100 pieces of high quality coverage in the payments and security press in our first year of working together – a figure rising quarter-on-quarter

– Obtaining high quality thought leadership pieces placed in leading journals such as The Green Sheet and Banking Technology

– Having ONPEX quoted as experts in business in key growth areas such as East Asia

– Winning the peer-nominated Excellence in White-label Cloud Payment Solution in the 2015 Fintech Innovation Awards

– Being recognised and sought after as industry experts and commentators

 

Our relationship with ONPEX was forged during a period of sustained growth and international expansion for them.

 

With the opening of an office in Hong Kong, expansion into Brazil, India and East Asia and now a presence in five continents, SkyParlour have been with ONPEX every step of the way during their rapid expansion into a truly global payments service provider.

 

ONPEX now has a recognised personality and a world-wide presence. SkyParlour have been pivotal in achieving this for them.

 

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For more information email: info@skyparlour.com

CIPR Excellence Awards 2014 Winner
Copyright © 2017 SkyParlour Limited
Registered in England and Wales, Company Registration Number 07009362
Our Cookie Policy can be found here
Case Study
ONPEX – Making Noise In The Competitive Payments Landscape

The Challenge:

 

In the saturated and competitive world of payments it is often well-known brands with big budgets such as Mastercard and Barclays, or VC backed Silicon Valley-style start-ups that grab the headlines.

 

As a self-funded cloud payment solution provider relatively new to the market, ONPEX’s goal is to make payments simple, automated and transparent and more critically make an impact on the market quickly.

 

ONPEX enlisted SkyParlour for our international expertise in payments and eCommerce, following a recommendation by the CEO of the Electronic Transaction Association. ONPEX wanted to quickly and successfully communicate its value as a provider of simple, automated and transparent payments to potential clients across the world.

 

ONPEX had endured poor PR experiences prior to their relationship with SkyParlour and so we had an immediate challenge of demonstrating not just our value but the value of PR as a whole.

 

The Strategy 

 

To successfully increase ONPEX’s business profile in the payments sector and to influence the thought process of potential customers and advocates, SkyParlour created a strategic and tailored PR campaign. To achieve the desired results, SkyParlour crafted a consistent flow of press releases, thought leadership pieces, white papers, award wins as well as new product announcements in order to communicate the uniqueness of ONPEX’s solution to both the media and the industry.

 

Throughout the continual stream of content, SkyParlour ensured ONPEX’s unique brand message of simplicity. Automation and transparency was at the forefront of the campaign to successfully position ONPEX as a leader in their field.

 

“ SkyParlour are the catalyst to succeed in payments. Bringing the right connections,  knowledge and professionalism to grow your voice in the industry and develop your brand.“

 

The Results 

 

First and foremost, the SkyParlour team are now trusted advisers and partners of ONPEX. For any question regarding marketing, PR, company profile or reputation, we are the first call ONPEX makes.

 

Our relationship has been built upon strategic counsel drawn from our wealth of industry knowledge and experience. And we have used this to map out a route for growth for ONPEX and help them navigate it.

 

– Well over 100 pieces of high quality coverage in the payments and security press in our first year of working together – a figure rising quarter-on-quarter

– Obtaining high quality thought leadership pieces placed in leading journals such as The Green Sheet and Banking Technology

– Having ONPEX quoted as experts in business in key growth areas such as East Asia

– Winning the peer-nominated Excellence in White-label Cloud Payment Solution in the 2015 Fintech Innovation Awards

– Being recognised and sought after as industry experts and commentators

 

Our relationship with ONPEX was forged during a period of sustained growth and international expansion for them.

 

With the opening of an office in Hong Kong, expansion into Brazil, India and East Asia and now a presence in five continents, SkyParlour have been with ONPEX every step of the way during their rapid expansion into a truly global payments service provider.

 

ONPEX now has a recognised personality and a world-wide presence. SkyParlour have been pivotal in achieving this for them.

 

social media
social media 2
social media 3

 

For more information email: info@skyparlour.com

CIPR Excellence Awards 2014 Winner
Copyright © 2017 SkyParlour Limited
Registered in England and Wales, Company Registration Number 07009362
Our Cookie Policy can be found here
Case Study
ONPEX – Making Noise In The Competitive Payments Landscape

The Challenge:

 

In the saturated and competitive world of payments it is often well-known brands with big budgets such as Mastercard and Barclays, or VC backed Silicon Valley-style start-ups that grab the headlines.

 

As a self-funded cloud payment solution provider relatively new to the market, ONPEX’s goal is to make payments simple, automated and transparent and more critically make an impact on the market quickly.

 

ONPEX enlisted SkyParlour for our international expertise in payments and eCommerce, following a recommendation by the CEO of the Electronic Transaction Association. ONPEX wanted to quickly and successfully communicate its value as a provider of simple, automated and transparent payments to potential clients across the world.

 

ONPEX had endured poor PR experiences prior to their relationship with SkyParlour and so we had an immediate challenge of demonstrating not just our value but the value of PR as a whole.

 

The Strategy 

 

To successfully increase ONPEX’s business profile in the payments sector and to influence the thought process of potential customers and advocates, SkyParlour created a strategic and tailored PR campaign. To achieve the desired results, SkyParlour crafted a consistent flow of press releases, thought leadership pieces, white papers, award wins as well as new product announcements in order to communicate the uniqueness of ONPEX’s solution to both the media and the industry.

 

Throughout the continual stream of content, SkyParlour ensured ONPEX’s unique brand message of simplicity. Automation and transparency was at the forefront of the campaign to successfully position ONPEX as a leader in their field.

 

“ SkyParlour are the catalyst to succeed in payments. Bringing the right connections,  knowledge and professionalism to grow your voice in the industry and develop your brand.“

 

The Results 

 

First and foremost, the SkyParlour team are now trusted advisers and partners of ONPEX. For any question regarding marketing, PR, company profile or reputation, we are the first call ONPEX makes.

 

Our relationship has been built upon strategic counsel drawn from our wealth of industry knowledge and experience. And we have used this to map out a route for growth for ONPEX and help them navigate it.

 

– Well over 100 pieces of high quality coverage in the payments and security press in our first year of working together – a figure rising quarter-on-quarter

– Obtaining high quality thought leadership pieces placed in leading journals such as The Green Sheet and Banking Technology

– Having ONPEX quoted as experts in business in key growth areas such as East Asia

– Winning the peer-nominated Excellence in White-label Cloud Payment Solution in the 2015 Fintech Innovation Awards

– Being recognised and sought after as industry experts and commentators

 

Our relationship with ONPEX was forged during a period of sustained growth and international expansion for them.

 

With the opening of an office in Hong Kong, expansion into Brazil, India and East Asia and now a presence in five continents, SkyParlour have been with ONPEX every step of the way during their rapid expansion into a truly global payments service provider.

 

ONPEX now has a recognised personality and a world-wide presence. SkyParlour have been pivotal in achieving this for them.

 

social media
social media 2
social media 3

 

For more information email: info@skyparlour.com

CIPR Excellence Awards 2014 Winner
Copyright © 2017 SkyParlour Limited
Registered in England and Wales
Company Registration Number 07009362
Our Cookie Policy can be found here
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