In a crowded marketplace, fitting in is a failure
Most marketplaces are crowded, even the emerging markets. But, it’s not the businesses shouting the loudest that are most successful; it’s the ones that have something worth shouting about.
PR + Social
Enabling better communications within the technology B2B industries is where we excel. Our journalistic, connected team produce creative, targeted campaigns that engage core audiences and influencers across print, digital and social media channels.
From marketing messaging to market entry strategy we deliver fresh, strategic consultancy, planning and tactical implementation of integrated campaigns that deliver results in line with our clients' business objectives – whether that’s building profile, starting conversations or generating leads.
We take a strategic approach to managing reputation, planning campaigns and forecasting market changes. This means the activities we undertake and content we produce is always engaging, effective and delivers measureable results.
Using a range of subtle PR tools, including hosted sector-focused events, driving greater value out of tradeshow participation, joint trade body campaigns and incentive campaigns, we create opportunities for face-to-face interaction and capture usable information that results in qualified sales leads.
We use our specialist knowledge of technology industries to provide clients with valuable market insight on any area from competitor analysis to customer opinions. We do this using a variety of tools including External Perception Audits, market surveys and competitor audits.
Managing Director, Internet Retailing
“The quality and number of journalists SkyParlour secured at the Internet Retailing Conference was really impressive. But the value didn’t stop there, thanks to the professionalism of the team, their media outreach skills and ability to develop great relationships with the journalists, exhibitors and speakers, they’ve helped us develop a group of high-level advocates that will see next year’s conference be bigger and better than ever.”
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